Why Prospects Freeze. And How Consulting Firms Can Fix It
In Aesop’s fable The Fox and the Cat, the fox boasts of having “a whole sack of tricks” to escape...
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The Ultimate Guide to Consulting Value Proposition Design
Poor value propositions in consulting are widespread; in our everyday experience working with...
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The Best Consulting Pitch I’ve Ever Seen
This article was last updated on 28 November 2025.
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Why Big Consulting Firms Need a Better Proposition – Now More Than Ever
The big-firm consulting model is under pressure.
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How Consulting Firms Can Build Trust at Scale
Consulting success is built on ‘trust at scale’. And too many consultancies don't get that.
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The Real Reason Why Cross-Selling in Consulting Often Fails
“If only our partners worked together more, revenue would grow exponentially.” Ah, the illusion of...
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How to Assess Consulting Growth Potential Using the 5R Model
Due to my experience working with consulting firms, I am regularly asked by acquisition teams – be...
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What "Outcome-Selling" Really Means for Consulting Firms
If you're a regular reader of our articles (or anything we publish), you'll have read us write this...
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How Consulting Firms Can Overcome Prospects’ Indecisiveness
“87% of sales opportunities contain either moderate or high levels of customer indecision.” This is...
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AI Is Not Destroying Consulting. It’s Raising the Bar.
Consulting is not dead. Stop the nonsense.
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How a Consulting Point of View Turns Expertise Into Influence
“We publish content regularly, present at events, experiment with various marketing campaigns...
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Consulting Clients Don’t Have a Tool Problem
In the last couple of years, we have worked with a wide range of IT and software consulting firms...
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