Do Consulting Firms Know the Real Problems They Solve?
The High Cost of Focusing on Capabilities, Not Client Pain. In our conversations with consulting...
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Why Consulting Value Propositions Must Include a Client Success Journey
I always advocate for 70% of a consultancy’s revenue to come from existing clients.
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There Are Two Ways to Run a Consulting Firm. One Drains Profitability.
This article was last updated on 30 May 2025. Most consulting firms don’t fail because of market...
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The Old Consulting Model Is Out. Welcome to the Outcome Economy.
We work with consultancies every day, examining their business models, business development...
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How Thought Leadership Has Been Driving My Business Development for 15+ Years
There is much research on the value of thought leadership to business growth. In this article, I’ll...
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How to Structure Multiple Value Propositions Without Losing Your Firm’s Identity
For leaders of multi-service consultancies, one challenge crops up time and again: how do you...
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The Consulting Value Proposition Quadrant
In our experience, most consulting firms don’t struggle because of external pressures or poor...
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Why Outdated Websites Signal Bigger Problems in Consulting Firms
"Luk, don’t assess our website because it’s outdated…"
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Want More Clients? Stop Talking About Your Expertise!
Earlier this year, we had an awkward conversation with a consulting firm that proudly claimed to be...
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The AI Hype in Consulting: Time for Specificity, Not Buzzwords
"We reinvent your company with AI." "Unlocking AI's potential in your business." "Navigating the...
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