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Millions get lost in how consulting firms go to market. And the unfortunate part is that, in too...

Many consulting firms think they already have a clear proposition.

We keep seeing the same pattern in consulting firms that invest extreme effort into winning the...

This article was last updated on 24 March 2026.

“We are client-centric” – oh, if we had a penny for every time we’ve heard or read this line from a...

Refining a consultancy's proposition doesn't just clarify its promise. This foundational change...

Many consulting firms pride themselves on being open to everything. They want to keep as many doors...

And Why Most “Discovery Projects” Completely Miss the Point

Every Monday, I share bite-sized advice on LinkedIn.

2025 marked an inflexion point for consulting firms. The year was shaped by a variety of forces:

2025 as the Year of ‘No More Hiding’ 2025 was the year consulting came face-to-face with its most...

Too many consulting leaders are totally invisible. Sure, they have a LinkedIn profile and a bio...