What "Outcome-Selling" Really Means for Consulting Firms If you're a regular reader of our articles (or anything we publish), you'll have read us write this... Read More
How Consulting Firms Can Overcome Prospects’ Indecisiveness “87% of sales opportunities contain either moderate or high levels of customer indecision.” This is... Read More
AI Is Not Destroying Consulting. It’s Raising the Bar. Consulting is not dead. Stop the nonsense. Read More
How a Consulting Point of View Turns Expertise Into Influence “We publish content regularly, present at events, experiment with various marketing campaigns... Read More
The Ultimate Guide to Consulting Value Proposition Design Poor value propositions in consulting are widespread; in our everyday experience working with... Read More
Consulting Clients Don’t Have a Tool Problem In the last couple of years, we have worked with a wide range of IT and software consulting firms... Read More
[Case Study] Moving From a Generic to a Specific Consulting Value Proposition Data & Analytics Consulting Firm Executive Summary A generic data and analytics consulting firm... Read More
[Case Study] Why Offering Too Many Services Destroyed This Boutique Consultancy Here’s the story of the collapse of a 25-person boutique consultancy that was biting off more than... Read More
Why Software Vendors Must Invest in Professional Services Software vendors are still losing deals they should win, and failing to retain clients they could... Read More
Why Sales Training Won’t Fix Consulting Firms’ Sales Problem “We just need more of our people to sell.” We hear this a lot in our daily work with consulting... Read More
Hiring a Business Development Leader Will Not Fix Boutique Consultancies’ Growth Problems Many boutique consultancies see hiring a new business development (BD) leader as the ultimate... Read More
The Value Proposition Gap: What Consulting Firms Say vs. What Clients Hear Most consulting firms operate with weak or generic consulting propositions. There is no clarity,... Read More