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The Invisible Anchor: Why Consulting Firms Sell Themselves Most consulting firms possess a...

Most “specialist” consultancies still sound like generalists. And they likely don’t realise.

The complaint appears almost word-for-word across consulting firms of very different sizes and...

In one of our conversations, a consulting partner challenged the theory of proposition design with...

Clients don't experience themselves as “in an industry.” They experience “having a problem.”

Millions get lost in how consulting firms go to market. And the unfortunate part is that, in too...

Many consulting firms think they already have a clear proposition.

We keep seeing the same pattern in consulting firms that invest extreme effort into winning the...

This article was last updated on 24 March 2026.

“We are client-centric” – oh, if we had a penny for every time we’ve heard or read this line from a...

Refining a consultancy's proposition doesn't just clarify its promise. This foundational change...

Many consulting firms pride themselves on being open to everything. They want to keep as many doors...