We help consulting firms improve performance and profitability.
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Luk & Florian formed a partnership in Dec. 2024
December 2024. A new partnership and a milestone in intentionally designing high-performing boutique consultancies. After two years of collaboration on nearly 20 consulting client projects, Luk Smeyers and Florian Heinrichs formalised their partnership in January 2025.
Why Our Partnership Matters
Consulting firms face a pivotal moment. After the difficult past years in consulting—marked by uncertainty, cost inflation, client budget cuts, the AI hype, and postponed client decisions—the outlook for 2026 remains challenging.
As client challenges grow more complex, competition intensifies, and AI increases the pressure on the consulting industry, firms that rely on unfocused strategies and sell commoditised capabilities risk falling behind.
That’s why we champion ‘Intentional Consultancy Design’—a deliberate, strategic approach to building a high-performing consultancy. It’s shifting away from the
default model, where firms grow reactively on the back of a capability or client demand.
By contrast, ‘Intentional Consulting Firm Design’ aligns every aspect of the consulting business—positioning, value proposition, service differentiation, methodology, thought leadership, business development, operating model, profitability, client success, and employee value proposition—with a defined strategic roadmap.
Our Consulting Proposition Design expertise helps consulting firms intentionally shape and differentiate their service portfolio to drive superior client impact and sustainable growth.
Our Unique Expertise
Combining Luk's 20+ years of consulting performance improvement experience with Florian’s 15+ years in agency and consulting business development and marketing, we will offer consulting firms a proven pathway to intentionally design their futures and achieve sustainable high performance.
About Luk
Luk’s extensive career in the consulting business, which spans more than 20 years, has seen him undertake a variety of influential positions. He served as the European CHRO for Nielsen Consulting (5,000 consultants in the EU), founded iNostix in 2008—a mid-sized analytics consultancy—and led the charge in tripling revenue post-acquisition of iNostix by Deloitte (in 2016) as a leader within the Deloitte analytics practice.
His expertise in consultancy performance improvement is underlined by his former role on Nielsen's acquisition evaluation committee. After fulfilling a three-year earn-out period at Deloitte, Luk harnessed his vast experience in consultancy performance improvement and founded TVA in 2019. His advisory firm is dedicated to guiding consulting firms on their path to becoming high-performing businesses, drawing from his deep well of consulting industry expertise and financial acumen.
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About Florian
Florian brings over 15 years of experience in consultancy business development and marketing across international agencies and in-house roles at Deloitte and Accenture. At Accenture, he helped form and grow an entirely new business unit, ensuring the organic growth required to hit the multi-billion-dollar unit’s high-reaching 25 % p.a. growth targets.
His expertise spans marketing strategy, management, and sales enablement, complemented by strong skills in business development, service sales, and account management (he owned the office P&L at the last agency he worked for).
As a senior consultant at TVA since 2022, and partner since January 2025, Florian focuses on refining business development strategies, enhancing value propositions, and optimising client journeys to drive business development ROI. His pragmatic approach ensures that essential elements are in place for firm growth and performance improvement.
Let's Collaborate
If you’re ready to evolve your consulting firm or practice/vertical and improve its performance, let’s connect!
If you fit the ideal client profile and you are keen to get help, submit a support request.