Everything I Wrote About LinkedIn Consulting Firm Leaders Should Know

So many consulting leaders are invisible. Sure, they have a LinkedIn profile and a bio page on the website, but that's not even close to enough. 

The current consulting market is highly competitive. Buyers are more risk-averse than ever, doing their homework and researching individual consulting firms, their leaders, and solutions to their pain points. 

LinkedIn is one of the most powerful tools in my arsenal. It's one of the key platforms where I showcase my deep expertise, generate ideas for blog articles and future LinkedIn posts, engage with prospects, analyse questions to further deepen my knowledge, and keep my finger on the pulse of my target audience. It's my virtual conference room, my marketing asset, my source of inspiration, and lead generation tool.

Sharing knowledge on LinkedIn isn't about chasing engagement metrics for me – though, I'm very diligent about checking my analytics and analysing my reach. For me, LinkedIn is about demonstrating how I think, how I solve problems for my target audience, what I've learned, and what I observe from the trenches. And my belief is that it is because of my openness when it comes to sharing knowledge that I have been able to build a dedicated audience that continues to grow every day. I don't post what I think my audience wants to hear. I post my thoughts on common pain points that my audience experiences. The difference is subtle but powerful.

I want consulting leaders to use what I've learned about LinkedIn to stop being invisible, to start sharing their knowledge regularly and generously, to engage with their target audience and actually listen to their concerns, struggles, and pain points.

So here is a compilation of my posts from 2025 that address this very topic.

#1. My LinkedIn nearly exploded this week.

500 new followers in a day, 100+ direct messages, and multiple collaboration requests. A strong start to the year. Amazing. 

But here’s the thing: 99% of consulting leaders still don’t believe in LinkedIn! 

Dear consulting leader, LinkedIn is your live conference room. What I’ve learned from sharing my insights daily over the past years is the power of instant feedback loops.

#2. If consulting firms are invisible in the market, their business runs on borrowed time.

Too many consulting firms are quiet when they should be educating and inspiring. Silence is a liability in a consulting market that thrives on trust and credibility.

I’ve seen this pattern far too often: consultancies rely on their immediate networks, word-of-mouth referrals, or the occasional marketing push (in which they don’t believe in anyway).

Here’s the problem! Networks shrink, referrals dry up, and the consultancy fades into the background without consistent visibility.

#3. Why are these HubSpot leaders able to show up publicly and share their thoughts so consistently?

...while most consulting firm leaders stay silent?

I know the usual excuse. “But Luk, they’re a tech company with a product. It’s not the same.”

Let me be blunt: This isn’t about marketing. It’s leadership. As a consulting leader, it's YOUR JOB to share your experiences. That's how you build trust in the consultancy's expertise and thinking. 

#4. Please REMOVE the OpenToWork badge from your Linkedin picture! 

Those pictures make me sad. Very sad. As consulting firm leaders WE ARE NOT FOR SALE! 

We have 10, 15, 20 or more years of experience so we present ourselves as ‘Experts in XYZ’ in our Linkedin bio. 

If you are telling the whole world that you are open to work, you risk to catapult yourself to the downstream order taker space, ready to over-service and under-charge because you have been begging for work. 

#5. "Luk, our target decision-makers never engage with LinkedIn content."

I hear this line from consulting leaders all the time: “Luk, the executives from our target companies are not on LinkedIn.”

Here’s the reality. The high-quality 2025 B2B Thought Leadership Impact Report from LinkedIn and Edelman confirms what we’ve seen again and again in consulting: the real influence often comes from the ‘hidden buyers’ — finance, operations, procurement, compliance, HR. 

These ‘hidden buyers’ are part of what Alexis Madrigal once called “dark social.” They may not read a lot, they may never post or connect. But they evaluate. And when the big decision moment comes, they often hold the power to say yes, or to quietly freeze the deal.

#6. Consultancy leaders tell me they don’t know what to write about. I don’t get that.

I have shared my expertise DAILY for 5 years. And I have 100s of topics left to write about, straight from the project trenches. Not a single day went by without knowing what to write about. 

I get between 6 and 7k monthly blog readers (staying on my blog >3’) and 10,000s social media impressions. 90% of my business is digitally generated. Fully booked. Zero outreach. It’s not difficult. 

#7. I gained nearly 2,000 new LinkedIn followers during the summer months, but many of their profiles left me scratching my head.

(with zero outreach)

Yes, I always check EVERY profile. I also personally thank those who sent connection requests, which account for around 40% of the new followers. 

Manually. Yes, really. No automation. Because I want to understand the consulting space and its people, I dedicate a significant amount of time.

#8. “Luk, our target C-level clients don't read our LinkedIn posts.”

Every time I hear it, I smile. Because the assumption is wrong and costly.

Consulting leaders still measure LinkedIn success in likes and comments, while the real influence happens off the grid. Private forwards. Quiet DMs. Internal email or Slack channels. 

A big chunk of my new prospect conversations started because someone forwarded a post I wrote, not because they liked or commented on it, or even because they followed me.

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