How a Consulting Point of View Turns Expertise Into Influence
“We publish content regularly, present at events, experiment with various marketing campaigns...
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The Ultimate Guide to Consulting Value Proposition Design
Poor value propositions in consulting are widespread; in our everyday experience working with...
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[Case Study] Moving From a Generic to a Specific Consulting Value Proposition
Data & Analytics Consulting Firm Executive Summary A generic data and analytics consulting firm...
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Why Sales Training Won’t Fix Consulting Firms’ Sales Problem
“We just need more of our people to sell.” We hear this a lot in our daily work with consulting...
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Want More Clients? Stop Talking About Your Expertise!
Earlier this year, we had an awkward conversation with a consulting firm that proudly claimed to be...
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The Biggest Mistakes Consulting Firms Made in 2024
We have worked with dozens of consulting firms this past year. Each one, on the surface level,...
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