Going live on January 14, 2020
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
Most consultants are stuck in...
...'SELLING THEIR AVAILABILITY’.
It gets them caught in a downstream, non-authoritative positioning as a consultant and as a result, they...
I was able to move to an UPSTREAM VALUE PROPOSITION as an expert and never had to deal with the vicious downstream, non-authoritative consulting approach again.
As consultants, we need to consistently win profitable clients that value our expertise. Referrals work, but the pipeline doesn’t feel as reliable as it once did. The market has shifted.
Buyers do their homework before they get in touch. They have access to an abundance of information that empowers them to navigate most of the buying process on their own.
There's tremendous opportunity in consulting but it takes focus, specialization, and visible authority to win in a crowded, highly competitive consulting market with risk-avoiding, impatient buyers who can find anything in seconds.
A 12 week exclusive step-by-step program to drastically improve your business
development approach by building your VA-skills, access the latest tools and start growing a long-lasting base of potential clients
Amplify your consulting success in a 5-day immersive retreat with a group of like-minded expert consultants through peer-learning, one-to-one guidance, and powerful group work.
The 2022 restart: most likely in the spring of 2022. Interested? Get on the waiting list via the info page.
Online Marketing Consultant, ScaleXL.com
When I started as an independent consultant and blockchain expert, Luk helped me with my ultimate market positioning. Together with him, I was able to refine my unique mission statement, which helped me a lot in connecting with my ideal clients. On top, he inspired me to start building a focused content-driven marketing strategy to leverage the initial visibility I established through the Blockchain book I wrote during my Deloitte period.
Block Chain Consultant, Speaker, Author, Trainer
One of the main drivers behind the acquisition of iNostix (Luk's company) in 2016 was Luk’s status as a global thought leader in the people analytics space. Luk has proven that amplifying visibility as a consultant is more than a feel-good marketing technique. He has clearly demonstrated that a deliberate and systematic approach to thought leadership and expert visibility is a compelling business development strategy. During more than a decade, he consistently and openly shared all his experiences and learnings in an authentic and passionate way leading to an incredibly loyal client base and revenue growth.
Partner Deloitte - iNostix acquisition initiator
I worked with Luk during his Deloitte period from 2016 till 2019. Luk has inspired me to, amongst many other things, also focus on the external positioning of the unique value I/we could deliver, and that has improved my own sense of satisfaction with what I do. He gave me clear guidance on how to substantially grow my external visibility as a consultant by packaging my existing expertise into a content-driven marketing approach. What sometimes seemed like small adjustments he advised me to do, often had a big impact on my - in the meantime global - external visibility. Highly recommended to engage with Luk! Fantastic expertise and simply a great person to work with!
Senior Manager Deloitte (till Feb. 2021)
After 25 years of corporate life, I jumped into entrepreneurship. Little did I know about how to position my consulting business. Then came Luk Smeyers. I knew him from his life in HR and People Analytics. Luk's insights and support were instrumental in helping me define my business offering more clearly, being more consistent in my positioning, and translating all that into market communication. The good thing about Luk is that he was a visible authority in the world of business before he started helping others to do that. I can recommend him to any consultant, coach, or advisor to get their act straight and become a visible authority in their overcrowded market.
Partner at Otolith Consulting
The real Luk: impressive, bold, and authentic.
Consultant, Trainer, Coach at Qualia Consulting, Luxembourg
I learned to know Luk as a highly engaged professional who adds value by bringing worlds together and seeing what is necessary for progress. Most importantly, Luk has a heart for his clients and builds relationships with compassion and humor.
Sr. Strategy Consultant HR at ABN AMRO Bank, Amsterdam
Luk has a real skill of taking complex concepts and theories and distilling them down into understandable and engaging ideas, without diluting any of the messages.
previously Head of Research & Thought Leadership at CIPD, UK
The Visible Authority is a brand of:
Luk Smeyers BVBA
Bondgenotenlaan 169
3000 Leuven
Belgium
Offices in Leuven (BE) and Munich (DE)