Coming in 2026: Consulting Proposition Design Book
Join the waitlist to receive early access + an invite to pre-launch activities.
Most consulting firms still rely on selling capabilities. It’s the default approach: listing what the firm can do and hoping something lands. But it rarely leads to clarity, confidence, or commercial strength.
Weak propositions show up everywhere: weak client attraction, long sales cycles, pricing pressure, margin erosion, or delivery complexity, to name a few.
This book is written to help fix that.
/Luk%20Smeyers%20and%20Florian%20Heinrichs.jpg "Luk Smeyers and Florian Heinrichs")
We’ve distilled years of hands-on work with consulting firms into a practical guide. It covers how to design a sharp, outcome-specific proposition that speaks to real client problems and drives growth.
You’ll find clear frameworks, ready-to-use templates, and real-world case studies drawn from our work with consulting firms.
JOIN THE WAITLIST
Sign up to receive early access, get invited to a few pre-launch activities, and receive the book at the special launch price.