Luk’s Bi-Weekly 'Think Piece' For Consultancy Owners

EDITION #76

JUNE 7, 2023

Dear reader, 

Here comes the 76th edition of my newsletter. 

In this edition, I am once again examining the difference in strategies and approaches between high-performance consultancies and average/struggling consulting firms.

This time, I'm looking into 'specificity'. In my experience, this is a common denominator among most high-performance firms I've had the pleasure of working with or observing.

I also look at what consultancies can start adjusting today in their business growth and client recruitment strategies to organically increase their profit margins.

As always, I hope I can create a bubble of calmness with my bi-weekly ‘think piece’, a place of stillness in the face of everyday stress. A chance to reflect on what really matters in your consulting work.

Enjoy reading, 

Luk

FEATURED ARTICLE

Why High-Performance Consultancies Are Obsessed with Specificity

There are two questions that I expect consultancies to be able to answer in under 10 seconds: (1) Who do you work with? (2) What problem do you help them solve?

Simple, right?

No, as my years of experience have shown me. Rarely do these two questions receive instant, straight-to-the-point answers.

It is a lot more common for consulting leaders and owners to either give a generic answer (“We help businesses unleash the power of digital transformation” type) or go on a 10-minute monologue explaining all the services the consultancy offers.

I found that this is often quite symptomatic of these consultancies' more significant issue – the lack of specificity. I keep seeing a lot of consulting BS.

Moreover, it is not uncommon for consultancy owners and their senior leadership to not even realize that they have this problem or that it’s at the root of their business development and revenue growth struggles.

That’s what I discuss in this post – ‘specificity’ in running a consulting business.

READ MORE

MY RECENT ARTICLES

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5 Reasons Consulting Leaders Are Missing the Digital Train

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The Negative Impact of Obsessive Revenue Focus in Consulting

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Why 'Hiring to Scale' Is a Losing Battle for Mid-sized Consultancies

BUSINESS GROWTH

How to Balance Hunting and Farming for Sustainable Consulting Growth

MY LINKEDIN POSTS

AUDIENCE EDUCATION

"Luk, I don't have time to educate my audience".

BUSINESS DEVELOPMENT

Think every consultancy client is a good client? Think again.

POSITIONING

Industry knowledge is valuable but not the starting point for a successful consultancy.

CONSULTANCY GROWTH

Is your blood, sweat, and tears investment stuck in an exhausting cycle of unscalable consultancy growth?

STRATEGY

Ever wondered what it's like to be in the upper quadrant of consulting success?

MY SUNDAY SHOUTOUTS ON LINKEDIN

...to Stephen Newton, CEO and founder of Elixirr, a 500 people consultancy firm.

He tells his unique story of how it all started and shares valuable lessons.

HERE'S HOW I HELP CONSULTANCIES

If you knew a way to become a high-performing consultancy, would you adopt it?

Stupid question, I guess.

My High-Performing Consultancy Review provides a 360-degree evaluation of challenges such as:

- market positioning and target audience;

- visibility and reputation in the market;

- new client acquisition;

- existing client development and retention;

- pipeline predictability;

- expertise differentiation;

- business performance measurement;

- key player retention.

You'll receive a detailed report of your strengths, weaknesses, opportunities, and areas for improvement, along with quick wins and actionable insights to help unlock your consultancy's full potential.

Don't settle for mediocrity. Book your High-Performing Consultancy Review today and take the first step towards a brighter future for your boutique consultancy.

PS. My ideal clients: founder-led boutique consultancies with revenue between 2M and +/- 20M and/or between 20 and +/- 100 consultants. 

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