As explained in the 67th edition of my newsletter, the first few weeks of every year I dedicate time on a regular basis to evaluate my learning journey, the lessons I've learned about my audience and business in general.
This helps me not only better understand my target audience – the consultancies and consulting leaders – but also make sure that my business offering is almost perfectly aligned to their needs.
Now that I've done this exercise, at the end of the newsletter, I'm happy to present my updated list of services. Based on the countless conversations I've had with consulting leaders over the last year, I believe the updated service portfolio incorporates some of the biggest pain points I've witnessed my audience experience.
As always, I hope I can create a bubble of calmness with my bi-weekly ‘think piece’, a place of stillness in the face of everyday stress. A chance to reflect on what really matters in your consulting work.
Enjoy reading,
Luk
FEATURED ARTICLE
Why Variation in Consulting Does Not Sell
Most consultants tend to operate from a fear-based mindset, which causes them to take almost any work (and call it 'variation') that pays and keeps their options open so they don't miss out on potential revenue.
This reactive thinking actually strengthens the risk of remaining in mediocrity.
That’s what I discuss in this post – variation in consulting and why it stagnates, as opposed to boosts, business growth.
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