🅾️ Assessing the Consulting Firm's Market Positioning
Many consulting firms make the same mistake – rushing to pitch their services without putting enough effort into their positioning.
It always seems so counter-intuitive to me. It makes growing a consulting business so much harder, such a poor positioning.
Without a strong market positioning, you do not have a proper framework to organize your priorities, client work, and business development. Moreover, your target market has no clear idea of what you do, how you do it, and why what you do is of value.
I can help you assess the consulting firm's strengths and the areas for improvement. So take a piece of paper and a pen and return to the drawing board. Get the foundation right, and the rest will follow.
My assessment takes you through a rigorous process of diagnosing, researching, assessing, and comparing the touchpoints that connect your consultancy with your ideal audience for the years to come.
If you don't assess your positioning every 2 to 3 years, you might have missed a few things on the market.
Interested? Here's a detailed info page.
