Client discussions
Client questions and case studies from the consulting frontline.
Do not outsource your thought leadership responsibility to marketing as a consulting leader.
“Luk, as a Practice Lead, I oversee a team of 25 consultants across four countries. I don’t have time anymore for marketing and business development. Besides, that’s what I have my marketing team for.”
This stance stood out to me on a call I had the other day with a Regional Practice Lead of a large consultancy.
He wanted to explore the possibility of hiring me to run a workshop for consultants in his practice on how to establish and expand their reputational footprint.
I have calls like this regularly – at least 3-4 per month. And a common theme has been emerging, highlighted perfectly in this conversation I had.
Now, this Practice Lead strongly believes in the power of expertise-driven education to grow a consulting business. He used to spend at least a couple of hours each week sharing his latest experiences.
However, as he grew professionally and became a consulting leader, he found himself with less time and, frankly, interest in continuing to put in as much effort.
And that’s a big no-no in my book! As your consultancy grows or you get promoted to a leadership position or grow your practice, you can’t diminish your commitment to sharing your expertise as a thought leader. In fact, that’s when you exponentially increase your leading thought output.
Read in detail why your career growth as a consultant must be accompanied by growth in audience education.
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