Helping to Build High-Performing Consulting Firms

🔴 EDITION #148 | April 22, 2026

Dear reader, 

Here comes the 148th edition of our newsletter. In our featured article, we discuss the difference between a strong consulting value proposition and a mere description of services, and why consulting firms sometimes use the two interchangeably. 

We also explain a quick exercise we conduct with our clients to help them understand the strength of their value proposition.

Enjoy reading, 

Luk & Florian

Our New Article

How to Test a Consulting Value Proposition With Three Simple Questions

Many consulting firms think they already have a clear proposition.

However, in our work with consulting firms, we’ve discovered that what many firms call a proposition is often just a well-worded description of their services.  

Being clear about the list of offered services is not the same as being clear about the value the consulting firm can deliver, and that’s often where things start to fall apart.. 

Read the New Article

Our Recent Articles

STRATEGY

Why Sales-Led Consulting Falls Short

CASE STUDY

The Best Consulting Pitch I’ve Ever Seen [Updated]

BUSINESS GROWTH

The Client-Centricity Lie in Consulting

OUR BOOK IS COMING IN 2026:

Consulting Proposition Design Book

Mastering Value Proposition Design for Consulting Performance

Join the waitlist to receive early access, get invited to a few pre-launch activities, and receive the book at the special launch price.

Join the Waitlist

Our Recent LinkedIn Posts

🔴 LUK SMEYERS

STRATEGY

Outcome-based pricing, the new consulting gold?

MESSAGING

Most consulting messages fail for an embarrassing reason: they talk about themselves.

FUTURE OF CONSULTING

A lot of consulting firms are about to find out how exposed they really are.

BUSINESS MODEL

Last week, a consulting leader said something that made our stomachs drop.

DIFFERENTIATION

Most consulting firms are far more similar than they are willing to admit.

BUSINESS DEVELOPMENT

Most consulting firms run the sales-led funnel, and it quietly taxes everything.

STRATEGY

AI can now copy most consulting firms faster than those firms can explain what makes them different.

🔴 FLORIAN HEINRICHS

CONSULTING GROWTH

Your "Rescue Hire" Won't Rescue Your Growth

STRATEGY

The Best Way to Present Your Consultancy’s Industry Experience Isn’t What You Think It Is

CLIENT ATTRACTION

Is Your Consultancy Specialized? Do Your Prospects Care?

FUTURE OF CONSULTING

We're certain: AI Is Supercharging Consulting's Biggest Weakness

CONSULTING PROPOSITION

A "Capability-led" Consulting Proposition Doesn't Feel Expensive. Which Is Exactly the Problem. 

Here's How We Help Consultancies

1. Consulting Value Review

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential.

Best for:

• Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

2. Value Maximisation Program

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. 

Best for:  

• Boutiques struggling with differentiation & business development
• Practices in large consultancies needing a clearer positioning
• Consulting firms launching new service lines
• Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

3. Service Portfolio Optimisation Program

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio.

Best for:  

• Large consulting firms with too many overlapping or unclear service offerings
• Consulting firm practices seeking to scale profitably by optimising service-market fit

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