reader, two new client testimonials reveal why they picked this consultancy despite a €180k higher ticket. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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Helping to Build High-Performing Consulting Firms

🔴 EDITION #146 | March 25, 2026

Dear reader, 

Here comes the 146th edition of our newsletter. In our featured article, we discuss a case study of the best consulting pitch we've ever come across.

 

We were able to gather two incredible client testimonials from this case study that help understand a lot about why this was such an amazing pitch that won the project, even with a €180k higher ticket.

 

Enjoy reading, 

 

Luk & Florian

Our New Article

Updated - The Best Consulting Pitch I’ve Ever Seen

The Best Consulting Pitch I’ve Ever Seen

 

A consulting firm pitched a post-merger ERP integration proposal to a global pharmaceutical company dealing with complex systems, multiple regions, and high stakes.  

 

Two legacy organisations, overlapping systems, and strict regulatory demands had to be unified without disrupting ongoing operations. The risks were high. Any mistake could affect revenue, timelines, and market credibility.  

 

Despite exceeding a €3M budget by €180k and competing against larger, well-known firms, it secured the deal.  

 

While others showcased broad capabilities and transformation promises, this consultancy concentrated on a single aspect: deep expertise in post-merger ERP integrations. That clarity, combined with proven experience in managing such complexity, made the difference.

 

We managed to collect two client testimonials from this project and included them in the article, along with a useful infographic that summarises the case study and its lessons. 

 

Read the New Article

 

Our Recent Articles

BUSINESS GROWTH

The Client-Centricity Lie in Consulting

SERVICE DESIGN

The Impact of a Clear Consulting Proposition on Service Design

STRATEGY

The Toxic Effect of Improvisation on a Consulting Firm’s Performance

Consulting Proposition Design - 2026 Book

OUR BOOK IS COMING IN 2026:

Consulting Proposition Design Book

Mastering Value Proposition Design for Consulting Performance

Join the waitlist to receive early access, get invited to a few pre-launch activities, and receive the book at the special launch price.

Join the Waitlist

Our Recent LinkedIn Posts

🔴 LUK SMEYERS

BUSINESS DEVELOPMENT

The best sentence we ever used in consulting?

STRATEGY

A business development leader won't solve the consulting firm's sales problems.

PROPOSITION DESIGN

The consulting proposition should improve the Revenue per FTE trend.

CONSULTING PROPOSITION

A question we get a lot: how will clients react to a new consulting proposition?

BUSINESS GROWTH

Improvisation is one of the most expensive habits in a consulting firm.

CONSULTING PROPOSITION

When consulting firms call us, the story is often the same.

🔴 FLORIAN HEINRICHS

STRATEGY

In Consulting, Clarity and Commitment Beat Cleverness

BUSINESS DEVELOPMENT

Why Your Consulting Firm's Pitch Deck Is Killing Your Pitch:

CONSULTING PROPOSITION

Many consulting firms think they already have a clear proposition.

STRATEGY

Why Every Consulting Firm Should Define an (Idealized) Client Success Journey

BUSINESS GROWTH

In Consulting, Clarity Often Wins More Work Than Capability.

DIFFERENTIATION

Consultancy Proposition Pro Tip: Your “Delivery Difference” Is Probably Hiding in Plain Sight

STRATEGY

Yes, Refining Your Consultancy's Proposition Triggers Change - But It Doesn't Have To Trigger A Full Transformation

CONSULTING PROPOSITION

Another Problem With Capability-Led Consulting Propositions?

Here's How We Help Consultancies

Luk and Florian announcement-1

 

1. Consulting Value Review

 

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential.

 

Best for:

  • Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

 

2. Value Maximisation Program

 

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. 

 

Best for:  

  • Boutiques struggling with differentiation & business development
  • Practices in large consultancies needing a clearer positioning
  • Consulting firms launching new service lines
  • Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

 

3. Service Portfolio Optimisation Program

 

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio.

 

Best for:  

  • Large consulting firms with too many overlapping or unclear service offerings
  • Consulting firm practices seeking to scale profitably by optimising service-market fit

 

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