“We are client-centric” – oh, if we had a penny for every time we’ve heard or read this line from a consulting firm.
What a meaningless statement! Is there a single consultancy that’s not “client-centric”? Isn’t that the entire purpose of the consulting industry – to centre knowledge and resources around a client issue?
When we dig deeper into what each consulting leader meant by that, we usually discover that, more often than not, this statement is a symptom of a set of foundational cracks, and “client-centricity” is the outcome, not an actual business framework.
So we dive into what client-centricity is, what approach to it makes it dangerous, and what, in our opinion, makes for true client-centricity.
Read the New Article
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