In Aesop’s fable The Fox and the Cat, the fox boasts of having “a whole sack of tricks” to escape danger. The cat admits to having only one. Yet, when the hounds arrive, the fox freezes, unable to choose a tactic. The cat? Springs up a tree and survives.
Much like the fox in the fable, modern consulting buyers struggle with decision paralysis. How could they not?
A simple Google search can lead them down a rabbit hole of options: hundreds of consulting services, just as many software solutions, the possibility of solving a problem in-house, hiring a freelance specialist, waiting and doing nothing, and on and on it goes.
Consulting firms sure aren’t making it easier – 90% of them sound identical, making vague, often grandiose statements that buyers have long since tuned out.
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