Helping to Build High-Performing Consulting Firms

🔴 EDITION #133 | September 10, 2025

Dear reader, 

Edition 133 is here, and we’re challenging the “AI is destroying consulting” clickbait headlines and nonsense.

From everything we're seeing, consulting isn’t dying. What is happening is far more interesting. AI is helping reshape the consulting industry. It’s being reimagined by people who care deeply about doing it better.

This week we explore how distilling that perspective can shift your firm from blending in to standing out.

Enjoy reading, 

Luk & Florian

Our New Article

AI Is Not Destroying Consulting. It’s Raising the Bar.

Consulting is not dead. Stop the nonsense.  

Everywhere I look, the same headline: “AI is destroying consulting.”

Even serious media outlets are jumping on the bandwagon, recycling the same tired narrative. Apparently, consulting is just analysis, data crunching, and slick PowerPoint slides, soon to be replaced by AI.

Yes, certain consulting business models have been on a downward trajectory for a decade now and AI tools have only accelerated the inevitable.

However, not only do I strongly disagree with the claim that AI is destroying consulting, in my experience, AI is redefining the value that consulting firms could potentially deliver to clients for the better.

Read the New Article

Our Recent Articles

PoV 

How a Consulting Point of View Turns Expertise Into Influence

VALUE PROPOSITION

The Ultimate Guide to Consulting Value Proposition Design

STRATEGY

Consulting Clients Don’t Have a Tool Problem

Our Recent LinkedIn Posts

🔴 LUK SMEYERS

STRATEGY

I didn’t track the team’s utilisation at Deloitte. And I survived.

VALUE PROPOSITION

Every consulting firm claims to add value. Only a few can articulate it.

PoV

Here’s our Point-of-View Canvas to help consulting firms turn expertise into influence.

DIFFERENTIATION

I gained nearly 2,000 new LinkedIn followers during the summer months, but many of their profiles left me scratching my head.

VALUE PROPOSITION

The value proposition challenge that can make or break a consulting firm.

STRATEGY

Strong consulting firms aren’t built in one move. They’re built layer by layer.

CASE STUDY

Strong opinions from consulting firm leaders don’t equal a strong point of view.

VALUE PROPOSITION

The essentials of consulting value proposition design in one place.

🔴 FLORIAN HEINRICHS

VALUE PROPOSITION

A Strong Value Proposition Isn’t So Much About Differentiation. (In fact, that might be the least important part.)

CONSULTANCY GROWTH

Why “Proposition Selling” Might Be the Best Move Your Consulting Firm Ever Makes

STRATEGY

Refined Your Consulting Proposition? Now the Real Work Begins.

DIFFERENTIATION

Successful Consultancy Business Development ≠ Making More Noise

MANAGING A CONSULTANCY

Consulting Execs: Stop “Working on the Business” Without a Validated Strategy!

VALUE PROPOSITION

Consultancy Strategy: Why Proposition Clarity Often Feels Like Boredom

PROPOSITION DESIGN

Many consulting firms stumble when refining their value proposition.

Here's How We Help Consultancies

1. Consulting Value Review

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential.

Best for:

• Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

2. Value Maximisation Program

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. 

Best for:  

• Boutiques struggling with differentiation & business development
• Practices in large consultancies needing a clearer positioning
• Consulting firms launching new service lines
• Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

3. Service Portfolio Optimisation Program

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio.

Best for:  

• Large consulting firms with too many overlapping or unclear service offerings
• Consulting firm practices seeking to scale profitably by optimising service-market fit

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