“We publish content regularly, present at events, experiment with various marketing campaigns across different channels – yet, nothing seems to be working. We are still struggling to generate quality leads.”
This probably resonates with a lot of consulting firms. We hear it from prospects and clients on a regular basis. Marketing and business development campaigns often fall flat, so consulting firms keep trying new things: new platforms, new messaging, new sales decks, new topics.
Similarly, sales conversations seem to lead to dozens of followups and constant discussions of prices. It makes sense why so many consulting firms feel stuck.
So what is missing? Why do some consulting firms get constant engagement – be it prospects reaching out, articles reshared, or leaders invited to present at industry conferences – while most get lost in the crowd?
In eight or so of ten cases, it’s a strong, differentiating point of view or perspective - the firm’s “flag in the ground” which clearly signals how its experts think and work.
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Read the New Article
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