reader, protect your consulting firm from commoditisation with our enhanced approach to crafting successful consulting value propositions.
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Helping to Build High-Performing Consulting Firms

đź”´ EDITION #131 | August 13, 2025

Dear reader, 

Edition 131 is here, and we’re turning up the volume on consulting value!

 

Here’s your guide to standing out, attaining profitable growth, and dominating your niche.


Discover the step-by-step approach consulting firms use to establish themselves as true market authorities (not just generic players).


Forget dull pitches. Let’s help you dominate your market.

 

Enjoy reading, 

 

Luk & Florian

Our New Article

The Ultimate Guide to

Consulting Value Proposition Design

The Ultimate Guide to Consulting Value Proposition Design (1)

 

Struggling with commoditisation, or just a sense that your consulting value is lost in the noise?


You’re not alone: nearly every consulting firm—98% by our experience—has a tremendous opportunity to strengthen and elevate its value proposition.

 

That’s why I’m thrilled to share “The Ultimate Guide to Consulting Value Proposition Design", a blueprint grounded in a case study of a consulting firm that transformed itself from a generic data & analytics provider to a recognised market leader in sales forecasting for supermarkets.

 

You’ll discover the critical steps to move beyond vague “capabilities” and build a value proposition that truly resonates, differentiates, and drives premium growth.

 

Learn how client-centred articulation can anchor your firm’s identity, help you command premium pricing, attract the right clients, and build scalable, repeatable success.

 

See what’s possible when you shift the conversation from what you do to the real-world outcomes you can deliver.

 

Ready to stop competing on sameness?

 

Dive into the actionable framework, practical tools, and inspirational story inside this guide, and then start building a value proposition that’s truly your firm’s greatest asset.

 

Read “The Ultimate Guide to Consulting Value Proposition Design” now and put your consulting firm on the path from generic to category-defining.

 

Read the New Article

 

Our Recent Articles

VALUE PROPOSITION

[Case Study] Moving From a Generic to a Specific Consulting Value Proposition

SERVICE DESIGN

[Case Study] Why Offering Too Many Services Destroyed This Boutique Consultancy

STRATEGY 

Why Software Vendors Must Invest in Professional Services

Our Recent LinkedIn Posts

đź”´ LUK

STRATEGY

“Luk, we need your help for a brand refresh.” My response: "Don’t do that!"

SERVICE DESIGN

"We want to become more strategic.”

PROFITABILITY

The choice: constant chasing or profitable compounding?

FUTURE OF CONSULTING

Consulting is not dead. Stop the nonsense.

VALUE PROPOSITION

A weak consulting value proposition redirects your entire firm toward the wrong conversations.

BUSINESS DEVELOPMENT

Please REMOVE the OpenToWork badge from your Linkedin picture!

đź”´ FLORIAN

BUSINESS DEVELOPMENT

What "Outcome Selling" Really Means for Consulting Firms. (It's probably not what you think.)

VALUE PROPOSITION

Is Your Consulting Firm Carrying Too Much "Proposition Debt"?

Here's How We Help Consultancies

Luk and Florian announcement-1

 

1. Consulting Value Review

 

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential.

 

Best for:

  • Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

 

2. Value Maximisation Program

 

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. 

 

Best for:  

  • Boutiques struggling with differentiation & business development
  • Practices in large consultancies needing a clearer positioning
  • Consulting firms launching new service lines
  • Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

 

3. Service Portfolio Optimisation Program

 

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio.

 

Best for:  

  • Large consulting firms with too many overlapping or unclear service offerings
  • Consulting firm practices seeking to scale profitably by optimising service-market fit

 

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