Helping to Build High-Performing Consulting Firms

🔴 EDITION #128 | July 2, 2025

Dear reader, 

Here comes the 128th edition of the newsletter. 

Our new article looks at the disconnect that we often observe in consulting firms between internal and external perceptions of value propositions. 

We explain the symptoms and how consultancies can bridge the gap.

Enjoy reading, 

Luk & Florian

Our New Article

The Value Proposition Gap: What Consulting Firms Say vs. What Clients Hear

“We are experts in [X] and here are our 10 services”, may sound impactful internally. It highlights the firm’s expertise, abilities, and parameters of work. However, it means little to the outside world, especially not to new prospects.

Clients don’t seek out services; they want their problems resolved efficiently with minimal risk.

And therein lies the disconnect that's costing consulting firms clients and growth opportunities.

Read the New Article

Recent Articles

CONSULTING GROWTH

Do Consulting Firms Know the Real Problems They Solve?

CLIENT ENGAGEMENT

Why Consulting Value Propositions Must Include a Client Success Journey

STRATEGY 

Why Consulting Firms Fail to Become More Strategic

Most Recent LinkedIn Posts

🔴 LUK

NARROW FOCUS

Can 50 consultants truly master four complex expertise domains?

VALUE PROPOSITION

Most consulting firms still have this ‘first-meeting-syndrome’:

MANAGING A CONSULTANCY

Why are consulting leaders struggling with explaining the business problem they solve?

CLIENT DEVELOPMENT

The turning point in my consulting career?

STRATEGY

They’re not ghosting your consulting firm. You’re just selling capabilities.

SERVICE DESIGN

Designing a strong consulting service is hard. Designing multiple? Even harder.

TRUST BUILDING

Why are these HubSpot leaders able to show up publicly and share their thoughts so consistently?

🔴 FLORIAN

STRATEGY

Consultancies, Beware: "Transformation" Without Destination Is Just Expensive Wandering

VALUE PROPOSITION

New consultancy go-to-market rule of thumb

Here's How We Help Consultancies

1. Consulting Value Review

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential.

Best for:

• Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

2. Value Maximisation Program

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. 

Best for:  

• Boutiques struggling with differentiation & business development
• Practices in large consultancies needing a clearer positioning
• Consulting firms launching new service lines
• Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

3. Service Portfolio Optimisation Program

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio.

Best for:  

• Large consulting firms with too many overlapping or unclear service offerings
• Consulting firm practices seeking to scale profitably by optimising service-market fit

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