reader, how do you position your firm with clarity when you're serving a wide range of clients, contexts, and challenges?
View in browser
The Authority - 2025 logo

Helping to Build High-Performing Consulting Firms

🔴 EDITION #124 | May 7, 2025

The Authority 124

Dear reader, 

Here comes the 124th edition of the newsletter. 

 

Our new article discusses what consulting firms can do when a single firm-wide proposition becomes a bottleneck.

 

The solution isn’t to let a thousand propositions bloom. Instead, smart firms adopt a tiered value proposition model - one that aligns every layer of positioning without losing strategic coherence.

 

As always, we hope to create a bubble of calmness with this bi-weekly ‘think piece’, a place of stillness in everyday stress—a chance to reflect on what matters in your consulting work.

 

Enjoy reading, 

 

Luk & Florian

OUR NEW ARTICLE

 

How to Structure Multiple Value Propositions Without Losing Your Firm’s Identity

 

How to Structure Multiple Value Propositions Without Losing Your Firms Identity

 

For leaders of multi-service consultancies, one challenge crops up repeatedly: how do you position your firm with clarity when you're serving a wide range of clients, contexts, and challenges?  

 

Too often, the default is to try to cover everything under one umbrella proposition. But that “one-size-fits-all” approach is rarely fit for purpose. It’s either too generic to be useful (“We help clients solve complex problems”) or so watered down that it fails to guide any real decisions about marketing, sales, offers, or even hiring.  

 

The answer isn’t to simplify your firm’s proposition to one tidy tagline. It’s to embrace the complexity, but structure it with intention.

 

READ THE NEW ARTICLE

 

RECENT ARTICLES

There Are Two Ways to Run a Consulting Firm – One Drains Profitability.

BUSINESS GROWTH

There Are Two Ways to Run a Consulting Firm. One Drains Profitability.

Why Consulting Value Propositions Must Include a Client Success Journey

STRATEGY

Why Consulting Value Propositions Must Include a Client Success Journey

The Consulting Value Proposition Quadrant

VALUE PROPOSITION

The Consulting Value Proposition Quadrant

Why Outdated Websites Signal Bigger Problems in Consulting Firms

DIGITAL PRESENCE 

Why Outdated Websites Signal Bigger Problems in Consulting Firms

MOST RECENT LINKEDIN POSTS

LUK

STRATEGY

The sales success of a high-performing consulting firm is a side effect.

BUSINESS GROWTH

Consultancies, stop selling what clients already have. Start solving what’s broken.

VALUE PROPOSITION

Sales struggles in consulting are symptoms. Look deeper.

MANAGING A CONSULTANCY

Most consulting firms are trying to solve the wrong problems.

STRATEGY

The high-performing consulting firm: my observations from the trenches.

INTERNAL ALIGNMENT

The moment of truth isn’t in the meeting room. It’s in front of a prospect.

NARROW FOCUS

Most consulting firms try to stay flexible. The best ones get specific.

VALUE PROPOSITION

Specificity gets experienced as terrifying, but it’s non-negotiable.

BUSINESS GROWTH

Is your consultancy stuck in the cycle of low revenue, one-time projects?

FLORIAN

DIFFERENTIATION

"What's Our USP?" Is the Wrong Question in Consulting.

STRATEGY

Your Consultancy's Value Proposition Isn’t a One-Off. It’s a Process.

BUSINESS DEVELOPMENT

How Smaller Consultancies Can Compete (and Win) Against the Big Firms

MARKETING

Consulting Firms: Stop with the “How-To” Posts Already!*

BUSINESS DEVELOPMENT

How to Build Your Big-Firm Book of Business

HERE'S HOW WE HELP CONSULTANCIES

Luk and Florian announcement-1

 

Our newly designed service offering for Consulting Firms and Consulting Firm Buyers/Investors    

 

We help our clients chart a path to superior consulting value. We help them stop chasing revenue through the default capability and capacity selling and build a differentiated, issue-led, and outcome-based consulting proposition that attracts the right clients and scales profitably.


In the long run, our approach to building or redefining the consulting proposition helps them reduce complexity, standardise repeatable success, and move away from headcount-dependent growth. If done well, it will ultimately lead to higher margins, a more predictable pipeline, and a consulting business that runs intentionally—not by default.


Here’s how we chart the path to superior consulting value for our ideal consulting clients.

 

1. Consulting Value Review

 

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential. We analyse the strength of the consulting proposition, messaging, client positioning, high-value characteristics, and service-market fit to identify quick wins and long-term improvement opportunities.

 

Best for:

  • Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

2. Value Maximisation Program

 

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. We ensure the firm’s differentiation is clear, compelling, and actionable and provide the foundational elements of a high-impact business development strategy. 

 

Best for:

  • Boutiques struggling with differentiation & business development
  • Practices in large consultancies needing a clearer positioning
  • Consulting firms launching new service lines
  • Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

3. Service Portfolio Optimisation Program

 

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio. The goal is to ensure each offering has a strong value proposition, clear differentiation, and logical fit within the broader portfolio.

 

Best for:

  • Consulting firms with too many overlapping or unclear service offerings
  • Consulting firm practices seeking to scale profitably by optimising service-market fit

 

Want to work with us?
SEND US YOUR SUPPORT REQUEST →

Not yet subscribed to 'The Authority'? Subscribe here.

Previous 'The Authority' edition: Edition #123

Wanna send The Authority to friends or colleagues? It lives here

Connect with us on LinkedIn: Luk | Florian

logo-in-front-white_mobile

TheVisibleAuthority.com, Jan Verbertlei 37, 2650, Edegem, Belgium 2650, Belgium

Unsubscribe Manage preferences