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A Bi-Weekly 'Think Piece' For Consulting Firms

EDITION #123

APRIL 23, 2025

The Authority 123

Dear reader, 

Here comes the 123rd edition of the newsletter. 

 

Our new article discusses the importance of designing and refining client success journeys in consulting.

 

Winning new clients is essential, but true financial stability is powered by efficiency and predictability – something that recurring revenue from existing clients offers to consulting firms.

 

As always, we hope to create a bubble of calmness with this bi-weekly ‘think piece’, a place of stillness in everyday stress—a chance to reflect on what matters in your consulting work.

 

Enjoy reading, 

 

Luk & Florian

OUR NEW ARTICLE

 

Why Consulting Value Propositions Must Include a Client Success Journey

 

Why Consulting Value Propositions Must Include a Client Success Journey

 

It amazes me how many consultancies overlook the importance of proper service and client journey design. They put together a list of services they offer, determine the fees, and call it a day.  

 

Then, when the going gets tough, these consulting firms expand their service range, hoping this service diversification will allow them to cast a wider client and revenue net. Unfortunately, most come to the dreadful realisation that this strategy devalues the expertise and trust while adding complexity.

 

In my experience, profitable growth doesn’t come from piling on new services. It comes from deepening relationships with existing clients (preferably at the C-level).

 

In this article, I provide a real-life example of how our former client, a supply chain consulting firm, designed its client success journey for a global manufacturing client.

 

READ THE NEW ARTICLE

 

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LUK

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Consultancies that cannot develop existing clients have an existential health challenge.

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Silence from prospects is a big red flag.

BUSINESS DEVELOPMENT

There are two ways consulting firms start conversations. One wastes time.

MARKETING

If consulting firms are invisible in the market, their business runs on borrowed time.

CASE STUDY

Here's how a boutique consultancy beat a Big 4 firm, even though they were $180K more expensive.

VALUE PROPOSITION

The challenge of creating a compelling consulting proposition. 

FLORIAN

VALUE PROPOSITION

Here's a Simple Three-Step Start to Refining Your Consulting Value Proposition

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Don't introduce AI in a consulting firm with a poor value proposition

INTERNAL ALIGNMENT

Need to make a case for refining your consulting firm's proposition? Here’s a simple 4-step start

BUSINESS DEVELOPMENT

Clients Don’t Have Meetings to Discuss Consulting Buzzwords

HERE'S HOW WE HELP CONSULTANCIES

Luk and Florian announcement-1

 

Our newly designed service offering for Consulting Firms and Consulting Firm Buyers/Investors    

 

We help our clients chart a path to superior consulting value. We help them stop chasing revenue through the default capability and capacity selling and build a differentiated, issue-led, and outcome-based consulting proposition that attracts the right clients and scales profitably.


In the long run, our approach to building or redefining the consulting proposition helps them reduce complexity, standardise repeatable success, and move away from headcount-dependent growth. If done well, it will ultimately lead to higher margins, a more predictable pipeline, and a consulting business that runs intentionally—not by default.


Here’s how we chart the path to superior consulting value for our ideal consulting clients.

 

1. Consulting Value Review

 

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential. We analyse the strength of the consulting proposition, messaging, client positioning, high-value characteristics, and service-market fit to identify quick wins and long-term improvement opportunities.

 

Best for:

  • Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

2. Value Maximisation Program

 

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. We ensure the firm’s differentiation is clear, compelling, and actionable and provide the foundational elements of a high-impact business development strategy. 

 

Best for:

  • Boutiques struggling with differentiation & business development
  • Practices in large consultancies needing a clearer positioning
  • Consulting firms launching new service lines
  • Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

3. Service Portfolio Optimisation Program

 

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio. The goal is to ensure each offering has a strong value proposition, clear differentiation, and logical fit within the broader portfolio.

 

Best for:

  • Consulting firms with too many overlapping or unclear service offerings
  • Consulting firm practices seeking to scale profitably by optimising service-market fit

 

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