reader, unclear digital presence usually signals internal discussions and more profound strategic misalignment.
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A Bi-Weekly 'Think Piece' For Consulting Firms

EDITION #121

MARCH 26, 2025

The Authority 121

Dear reader, 

Here comes the 121st edition of the newsletter. 

 

Our new article in this edition discusses why outdated websites with unclear messaging usually point to more fundamental problems within consulting businesses.

 

Often, a consulting firm’s website is the first point of interaction a prospect has with the consulting firm. That’s a massive opportunity, or it is an enormous loss in instances where the website is vague and outdated.

 

As always, we hope to create a bubble of calmness with this bi-weekly ‘think piece’, a place of stillness in the face of everyday stress—a chance to reflect on what really matters in your consulting work.

 

Enjoy reading, 

 

Luk & Florian

OUR NEW ARTICLE

 

Why Outdated Websites Signal Bigger Problems in Consulting Firms

 

Why Outdated Websites Signal Bigger Problems in Consulting Firms

 

"Luk, don’t assess our website because it’s outdated…"  

 

We hear this a lot when we review consulting firms. According to them, their website doesn’t matter because:  

  • “We win work through relationships, not marketing.”
  • “Consulting clients don’t buy from websites.”
  • “We don’t have time to update the site.”
    + a dozen other reasons along the same lines  

Unfortunately, we’ve observed that an outdated website isn't just a website problem. More often than not, it’s a symptom of a fundamental consulting business problem.  

 

In our experience, an unclear digital presence usually signals more profound strategic challenges – underlying challenges that will sink the entire ship sooner or later. And that’s what I dive into in this article.

 

READ THE NEW ARTICLE

 

RECENT ARTICLES

How a Boutique Consultancy’s Pitch Beat a Big 4 Consultancy’s Proposal

BUSINESS GROWTH

The Best Consulting Pitch I’ve Ever Seen

Want More Clients - Stop Talking About Your Expertise

STRATEGY

Want More Clients? Stop Talking About Your Expertise!

The AI Hype in Consulting Time for Specificity Not Buzzwords

BUSINESS DEVELOPMENT

The AI Hype in Consulting: Time for Specificity, Not Buzzwords

There Are Two Ways to Run a Consulting Firm – One Drains Profitability.

STRATEGY 

There Are Two Ways to Run a Consulting Firm. One Drains Profitability.

MOST RECENT LINKEDIN POSTS

LUK

AI

Everybody seems to go crazy about AI in consulting. 

STRATEGY

Are consulting firms selling services or solving problems? 

VALUE PROPOSITION

Vague consulting proposition? Expect slow sales and pricing pressure.

VALUE PROPOSITION

These two axes decide a consulting firm’s fate.

INTENTIONAL DESIGN

Your consulting firm doesn’t have a sales problem. It has a value proposition problem.

SERVICE DELIVERY

Productisation in consulting is either a game-changer or a missed opportunity.

VALUE PROPOSITION

Strong trouble symptoms? Weak proposition!

MARKET TRENDS

The consulting market is brutally competitive. Maybe even arguably saturated.

FLORIAN

VALUE PROPOSITION

A consulting proposition you can't "fake"

VALUE PROPOSITION

Consulting firms, stop mimicking the big guys

HERE'S HOW WE HELP CONSULTANCIES

Luk and Florian announcement-1

 

Our newly designed service offering for Consulting Firms and Consulting Firm Buyers/Investors    

 

We help our clients chart a path to superior consulting value. We help them stop chasing revenue through the default capability and capacity selling and build a differentiated, issue-led, and outcome-based consulting proposition that attracts the right clients and scales profitably.


In the long run, our approach to building or redefining the consulting proposition helps them reduce complexity, standardise repeatable success, and move away from headcount-dependent growth. If done well, it will ultimately lead to higher margins, a more predictable pipeline, and a consulting business that runs intentionally—not by default.


Here’s how we chart the path to superior consulting value for our ideal consulting clients.

 

1. Consulting Value Review

 

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential. We analyse the strength of the consulting proposition, messaging, client positioning, high-value characteristics, and service-market fit to identify quick wins and long-term improvement opportunities.

 

Best for:

  • Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

2. Value Maximisation Program

 

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. We ensure the firm’s differentiation is clear, compelling, and actionable and provide the foundational elements of a high-impact business development strategy. 

 

Best for:

  • Boutiques struggling with differentiation & business development
  • Practices in large consultancies needing a clearer positioning
  • Consulting firms launching new service lines
  • Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

3. Service Portfolio Optimisation Program

 

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio. The goal is to ensure each offering has a strong value proposition, clear differentiation, and logical fit within the broader portfolio.

 

Best for:

  • Consulting firms with too many overlapping or unclear service offerings
  • Consulting firm practices seeking to scale profitably by optimising service-market fit

 

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