Helping to Build High-Performing Consulting Firms

🔴 EDITION #144 | February 25, 2026

Dear reader, 

Here comes the 144th edition of our newsletter. In our featured article, we discuss how service design gets impacted by consulting proposition re-design.

A strong value proposition clearly identifies who the consulting firm is best positioned to help, how it delivers, and what results clients can expect from the collaboration. This framework should dictate how services are structured and delivered for maximum impact.

Enjoy reading, 

Luk & Florian

Our New Article

The Toxic Effect of Improvisation on a Consulting Firm’s Performance

Refining a consultancy's proposition doesn't just clarify its promise. This foundational change also reshapes how services are packaged, sequenced, and sold.

That's the beauty of a sharp, issue-led, client-focused value proposition: it becomes the center of gravity for every decision, from marketing to business development to service design.

In this post, we zoom in on that last one – consulting firms' service portfolios – and the impact that proposition refinement can and should have on how services are designed.

Read the New Article

Our Recent Articles

STRATEGY

The Toxic Effect of Improvisation on a Consulting Firm’s Performance

SERVICE DESIGN

Every Consulting Firm Needs a Discovery Service

FREE EBOOK

Quotes to Inspire Consulting Leaders in 2026

COMING IN 2026:

Consulting Proposition Design Book

Join the waitlist to receive early access, get invited to a few pre-launch activities, and receive the book at the special launch price.

Join the Waitlist

Our Recent LinkedIn Posts

🔴 LUK SMEYERS

DIFFERENTIATION

The single biggest mistake consulting firms make: talking about themselves!

CONSULTING GROWTH

Stop fixing symptoms when the foundations are missing.

STRATEGY

Millions get lost in how consulting firms go to market. Self-inflicted!

BUSINESS DEVELOPMENT

“Without bigger tickets, shouldn’t we focus on creating a consistent funnel of small deals?”

AUDIENCE EDUCATION

“Luk, our target C-level clients don’t read our LinkedIn posts.”

STRATEGY

Why Sales-Led Consulting Pushes Effort Into the Wrong Places.

🔴 FLORIAN HEINRICHS

BUSINESS GROWTH

If Your Consulting Pipeline Feels Random, It's Probably Not an Effort Problem. It's a Relevance Problem.

STRATEGY

Consulting Firm Performance Starts With One Decision – And Then Follows Three Steps

Here's How We Help Consultancies

1. Consulting Value Review

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential.

Best for:

• Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

2. Value Maximisation Program

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. 

Best for:  

• Boutiques struggling with differentiation & business development
• Practices in large consultancies needing a clearer positioning
• Consulting firms launching new service lines
• Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

3. Service Portfolio Optimisation Program

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio.

Best for:  

• Large consulting firms with too many overlapping or unclear service offerings
• Consulting firm practices seeking to scale profitably by optimising service-market fit

Want to work with us?
SEND US YOUR SUPPORT REQUEST →

Not yet subscribed to 'The Authority'? Subscribe here.

Previous 'The Authority' edition: Edition #143

Wanna send The Authority to friends or colleagues? It lives here

Connect with us on LinkedIn: Luk | Florian