In this edition, the featured article discusses how even though generic AI has been commoditising routine research, analysis, and content creation, it cannot replicate deep, evidence-based industry expertise.
The future of consulting belongs to firms that use AI not as a gimmick, but to sharpen and scale their true proprietary value.
And, as always, we were very productive on LinkedIn again. Below are the topics we wrote about over the past two weeks. Check it out!
Enjoy reading, Luk & Florian
Our New Article
Beyond the Prompt: How Consultancies Can Actually Win with AI
In reviewing hundreds of consultancies annually, we find that despite high adoption rates of AI, few have a true competitive edge. This pattern holds across practices in large firms, boutiques, and mid-sized practices.
Using AI tools, everybody can research, analyse, and write proposals faster. AI can accelerate content creation, framework development, and many parts of consulting delivery, improving productivity across the consulting firm. It is becoming completely normal.
But this ‘normal' creates a commercial problem that receives far less attention than AI adoption itself.
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