reader, finally! On popular request, we have started writing our book – everything about consulting proposition design
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Helping to Build High-Performing Consulting Firms

🔴 EDITION #141 | January 14, 2026

Dear reader, 

It's so good to be back, and we're kicking off 2026 with the 141 edition of our newsletter. We have a number of exciting developments in our pipeline for this year – including the launch of a book on consulting proposition design we are currently working on.

 

We hope you take the next few weeks to really stop and think about the direction you want your consulting business to take this year, and use our learnings from the trenches as your navigator.

 

Enjoy reading, 

 

Luk & Florian

Our New Article

Coming in 2026: Consulting Proposition Design Book

2026 book

 

Most consulting firms still rely on selling capabilities. It’s the default approach: listing what the firm can do and hoping something lands. But it rarely leads to clarity, confidence, or commercial strength.  

 

Weak propositions show up everywhere: weak client attraction, long sales cycles, pricing pressure, margin erosion, or delivery complexity, to name a few.  

 

We are working on a book to help fix that.

 

It will feature clear frameworks, ready-to-use templates, and real-world case studies drawn from the field for both boutique specialists and big-firm practices or verticals.

 

Learn More and Join the Waitlist

 

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Here's How We Help Consultancies

Luk and Florian announcement-1

 

1. Consulting Value Review

 

A structured, 4 to 6-week, value-proposition-anchored rapid assessment of a consulting firm's growth and performance potential.

 

Best for:

  • Buyers or Investors evaluating the proposition and performance of a consulting firm pre- or post-acquisition/investment

 

2. Value Maximisation Program

 

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. 

 

Best for:  

  • Boutiques struggling with differentiation & business development
  • Practices in large consultancies needing a clearer positioning
  • Consulting firms launching new service lines
  • Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

 

3. Service Portfolio Optimisation Program

 

A deep dive into the cohesion, efficiency, and superior client value of a consulting firm’s service portfolio.

 

Best for:  

  • Large consulting firms with too many overlapping or unclear service offerings
  • Consulting firm practices seeking to scale profitably by optimising service-market fit

 

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