With your authority as a solo consultant: win more projects at higher rates and protect your quality of life!
Keep learning from what I learned
Most solo consultants are stuck in
'SELLING THEIR AVAILABILITY’
It gets them caught in a downstream, non-authoritative positioning as a consultant and as a result, they...
...get considered as mainstream, without negotiation power in a crowded consulting market;
...say yes to almost everything to protect their income;
...get beaten up by the procurement gatekeepers who dictate painful discounts;
...over-service and under-charge out of fear to lose the client;
...are working at low rates with zero perspectives to upgrade;
...are working them to death to earn a living, without time to grow the project pipeline;
...have to wait disrespectfully long to get their invoices approved and paid;
...are considered as order takers, risk-free to get replaced;
...are unable to get distinctive testimonials to help grow their expert reputation.
You need to move to an UPSTREAM VALUE PROPOSITION as a solo expert and get rid of the vicious downstream, non-authoritative consulting approach.
Success as a solo consultant comes from focus
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Focus in consulting stands for building the deep, narrow, and unique expertise that clients are looking for and are prepared to pay a premium for.
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You cannot be successful as a solo consultant if you keep focusing on multiple expertise domains, keeping all options open out of fear of income. It’ll burn you out in the long run.
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Without focus, you will get under mental pressure to sell your availability and overservice your clients at too low a price, a losing battle in both visibility and trust-building with prospects.
Never forget, consulting is a credence business: buyers need to find, like, and trust your expertise before they get in touch with you.

Here is how I help solo consultants
THE SOLO CONSULTANT ONLINE COURSE
Buyers have been trained by B2C for ‘resolutions with a click’ & those expectations have bled into the consulting buying process. (paragraph to be completed)
THE SOLO CONSULTANT POSITIONING AUDIT
Buyers have been trained by B2C for ‘resolutions with a click’ & those expectations have bled into the consulting buying process. (paragraph to be completed)
THE SOLO CONSULTANT LEARNING WEEKEND
Buyers have been trained by B2C for ‘resolutions with a click’ & those expectations have bled into the consulting buying process. (paragraph to be completed)
Luk helped me to finally understand what was holding me back for many years.
Luk is a true role model. Studying the way he grew iNostix, working with him, and following his advice has proven to be the best investment I made since I started as a consultant 13 years ago. Luk helped me to finally understand what was holding me back for many years. Like a veil he removed from my eyes, my view of consulting has changed forever, and everything started to make sense. Thank you Luk.
Vladimir Blagojevic
Online Marketing Consultant, ScaleXL.com
Luk helped me with my ultimate market positioning.
When I started as an independent consultant and blockchain expert, Luk helped me with my ultimate market positioning. Together with him, I was able to refine my unique mission statement, which helped me a lot in connecting with my ideal clients. On top, he inspired me to start building a focused content-driven marketing strategy to leverage the initial visibility I established through the Blockchain book I wrote during my Deloitte period.
Jean-Luc Verhelst
Block Chain Consultant, Speaker, Author, Trainer
Luk has proven that amplifying visibility as a consultant is more than a feel-good marketing technique.
One of the main drivers behind the acquisition of iNostix (Luk's company) in 2016 was Luk’s status as a global thought leader in the people analytics space. Luk has proven that amplifying visibility as a consultant is more than a feel-good marketing technique. He has clearly demonstrated that a deliberate and systematic approach to thought leadership and expert visibility is a compelling business development strategy. During more than a decade, he consistently and openly shared all his experiences and learnings in an authentic and passionate way leading to an incredibly loyal client base and revenue growth.
Yves van Durme
Partner Deloitte - iNostix acquisition initiator
Highly recommended to engage with Luk!
I worked with Luk during his Deloitte period from 2016 till 2019. Luk has inspired me to, amongst many other things, also focus on the external positioning of the unique value I/we could deliver, and that has improved my own sense of satisfaction with what I do. He gave me clear guidance on how to substantially grow my external visibility as a consultant by packaging my existing expertise into a content-driven marketing approach. What sometimes seemed like small adjustments he advised me to do, often had a big impact on my - in the meantime global - external visibility. Highly recommended to engage with Luk! Fantastic expertise and simply a great person to work with!
Laura Stevens, PhD
Senior Manager Deloitte (till Feb. 2021)
I can recommend him to any consultant, coach, or advisor to get their act straight.
After 25 years of corporate life, I jumped into entrepreneurship. Little did I know about how to position my consulting business. Then came Luk Smeyers. I knew him from his life in HR and People Analytics. Luk's insights and support were instrumental in helping me define my business offering more clearly, being more consistent in my positioning, and translating all that into market communication. The good thing about Luk is that he was a visible authority in the world of business before he started helping others to do that. I can recommend him to any consultant, coach, or advisor to get their act straight and become a visible authority in their overcrowded market.
David Ducheyne
Partner at Otolith Consulting
Luk has a heart for his clients.
I learned to know Luk as a highly engaged professional who adds value by bringing worlds together and seeing what is necessary for progress. Most importantly, Luk has a heart for his clients and builds relationships with compassion and humor.
Auke Ijsselstein
Sr. Strategy Consultant HR at ABN AMRO Bank, Amsterdam
Luk has a real skill of taking complex concepts and theories and distilling them down into understandable and engaging ideas, without diluting any of the messages.
Edward Houghton
Previously Head of Research & Thought Leadership at CIPD, UK