Creating Your Unique Value Proposition as a Consultant (Webinar Summary September 2021)

On the 8th of September, 2021, I hosted the fifth webinar in my series titled Ditch Your Useless USP’s. Creating Unique Value Propositions as a Consultant.

My goal was to explain some of the most common mistakes that I see consultants make over and over again when designing their unique selling proposition. I then share the secrets to creating an authentic, outcome-driven unique value proposition that goes to the heart of your target audience's problems. 

If you didn't have a chance to attend the webinar, I've put together the resources that you can still benefit from:

1. Access to slides and the recording

  • Download the slides here
  • Watch the recording below

2. Here's a short summary of what I talked about

  • Most consulting USPs are made of useless, self-centered bragging
  • Consultants: bad at unfolding their true distinctiveness
  • The big mistake: telling their prospects the inside view - what THEIR unique services are
    • how exceptional THEIR experience is
    • how many years of awesome experience THEY have
    • and on and on and on...
  • Forget those meaningless words and any vanity claims (you need social proof)
  • UVP is about your client, not about you: the outside view
  • Your value proposition: starts with an XYZ statement (check it out in Google)
  • You need a strategic narrative: XYZ, PoV, pain statements, pain resolution, YOU, SP
  • Openly share it! Your acid test! 
  • Move there step-by-step (it’s an iterative process)

3. These were the books I referred to during the webinar

4. These were the articles/resources I referred to

5. This was the technology I used (disclaimer: I have no commercial connection with these applications at all)

6. My newsletter I talked about

And if you haven't done already, subscribe for the next free webinar. Learn from what I learned in the past decade. See you soon in the webinar!


Luk Smeyers

Hello, I’m Luk Smeyers and I’m guiding consultants through the journey of growing their business by helping them transform into visible authorities.  I have been in consulting businesses for almost 20 years, in very different roles: as European CHRO in a global consultancy, as a startup founder in an analytics consultancy, and as a leader in a 'Big 4' consultancy, post-acquisition of the startup. I had the privilege of achieving global visibility as a consultant and I never had to sell, persuade, or negotiate as a result. I have now bundled all those experiences, expertise, know-how, research, reading, successes, struggles, and failures from managing and growing that visibility in the past years. 

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