On the 8th of September, 2021, I hosted the fifth webinar in my series titled Ditch Your Useless USP’s. Creating Unique Value Propositions as a Consultant.
My goal was to explain some of the most common mistakes that I see consultants make over and over again when designing their unique selling proposition. I then share the secrets to creating an authentic, outcome-driven unique value proposition that goes to the heart of your target audience's problems.
If you didn't have a chance to attend the webinar, I've put together the resources that you can still benefit from:
And if you haven't done already, subscribe for the next free webinar. Learn from what I learned in the past decade. See you soon in the webinar!
Hello, I’m Luk Smeyers and I’m guiding consultants through the journey of growing their business by helping them transform into visible authorities. I have been in consulting businesses for almost 20 years, in very different roles: as European CHRO in a global consultancy, as a startup founder in an analytics consultancy, and as a leader in a 'Big 4' consultancy, post-acquisition of the startup. I had the privilege of achieving global visibility as a consultant and I never had to sell, persuade, or negotiate as a result. I have now bundled all those experiences, expertise, know-how, research, reading, successes, struggles, and failures from managing and growing that visibility in the past years.