Creating Your Unique Value Proposition as a Consultant (Webinar Summary September 2021)

On the 8th of September, 2021, I hosted the fifth webinar in my series titled Ditch Your Useless USP’s. Creating Unique Value Propositions as a Consultant.

My goal was to explain some of the most common mistakes that I see consultants make over and over again when designing their unique selling proposition. I then share the secrets to creating an authentic, outcome-driven unique value proposition that goes to the heart of your target audience's problems. 

If you didn't have a chance to attend the webinar, I've put together the resources that you can still benefit from:

1. Access to slides and the recording

• Download the slides here
• Watch the recording below
  
  

• Most consulting USPs are made of useless, self-centered bragging
• Consultants: bad at unfolding their true distinctiveness
• The big mistake: telling their prospects the inside view - what THEIR unique services are
  • how exceptional THEIR experience is
  • how many years of awesome experience THEY have
  • and on and on and on...
• Forget those meaningless words and any vanity claims (you need social proof)
• UVP is about your client, not about you: the outside view
• Your value proposition: starts with an XYZ statement (check it out in Google)
• You need a strategic narrative: XYZ, PoV, pain statements, pain resolution, YOU, SP
• Openly share it! Your acid test! 
• Move there step-by-step (it’s an iterative process)

3. These were the books I referred to during the webinar

• 'Stand-out Marketing' by Paul Johnston, Simon Kelly, and Stacey Danheiser
• 'Value Proposition Design' by Alex Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith - the hyperlink is to the summary of the book on my blog

• My article about an upstream level of involvement as a consultant: There Are Two Ways Of Doing Consulting, One Is Toxic
• My article about packaging or productizing your consulting interventions: Regain Control as a Consultant by Packaging Your Services
• My article about the organic growth as a consultancy: I Never Had To Sell, Persuade Or Negotiate To Grow My Consulting Business
• The XYZ statement from Steve Blank
• My LinkedIn Post about my quality of life as a starting point of my everyday work: I only work 4 days a week

• My business runs on the Hubspot platform
• I used Zoom, the webinar solution (is not the meeting solution)
• My sketches were made with the Notability app on my iPad

6. My newsletter I talked about

• Here's access to the latest version of my newsletter

And if you haven't done already, subscribe for the next free webinar. Learn from what I learned in the past decade. See you soon in the webinar!

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