The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
On the 8th of September, 2021, I hosted the fifth webinar in my series titled Ditch Your Useless USP’s. Creating Unique Value Propositions as a Consultant.
My goal was to explain some of the most common mistakes that I see consultants make over and over again when designing their unique selling proposition. I then share the secrets to creating an authentic, outcome-driven unique value proposition that goes to the heart of your target audience's problems.
If you didn't have a chance to attend the webinar, I've put together the resources that you can still benefit from:
1. Access to slides and the recording
3. These were the books I referred to during the webinar
6. My newsletter I talked about
7. The workshop you could join to develop your own value proposition as a consultant
In October 2021 you can participate in my brand new workshop 'Value Proposition Design for Consultants' to develop your own laser-shart value proposition to stand out in your market. I prepared an info page with all the information about this unique workshop. Interested? Have a look at the info page via this link.
And if you haven't done already, subscribe for the next free webinar. Learn from what I learned in the past decade. See you soon in the webinar!
Hello, I’m Luk Smeyers and I’m guiding consultants through the journey of growing their business by helping them transform into visible authorities. I have been in consulting businesses for almost 20 years, in very different roles: as European CHRO in a global consultancy, as a startup founder in an analytics consultancy, and as a leader in a 'Big 4' consultancy, post-acquisition of the startup. I had the privilege of achieving global visibility as a consultant and I never had to sell, persuade, or negotiate as a result. I have now bundled all those experiences, expertise, know-how, research, reading, successes, struggles, and failures from managing and growing that visibility in the past years.
The Visible Authority is a brand of:
Luk Smeyers BVBA
Offices in Leuven (BE) and Munich (DE)