Positioning a Consultancy, Business Development in Consulting, Educating the Target Audience5 Reasons Consulting Leaders Are Missing the Digital Train I’d like to start with a few stats: Read More
Positioning a Consultancy25 Positioning Lessons Every Consultancy Should Internalize I can’t say it enough – positioning matters. Consultancy positioning is the pivotal act of... Read More
Positioning a Consultancy, Business Development in Consulting, Narrow Focus in Consulting, Educating the Target Audience10 Consulting Trends: 2023 Edition A new year gives consultancies an excellent opportunity to review their client work over the past... Read More
Positioning a Consultancy, Business Development in Consulting, Narrow Focus in Consulting, Consultancy's Profitability, Educating the Target Audience140+ Pieces of Advice I Shared with Consultancies on LinkedIn in 2022 2022 was an insightful, productive year. I had a chance to restart traveling, having hosted... Read More
Positioning a Consultancy, Business Development in Consulting, Consultancy's ProfitabilityFuriously Successful Consultancies Put All Their Eggs in One Basket. This article was last updated on 20 January 2023. “Your narrow positioning is an exercise in... Read More
Positioning a Consultancy, Business Development in ConsultingWhy You Should Reverse-Engineer Your Consulting Service Offering I received an interesting question from a partner in a consultancy. Due to the small size of the... Read More
Positioning a Consultancy, Business Development in ConsultingThe 5 Main Challenges Almost Every Consultancy Struggles With In the past couple of years, I’ve audited the positioning and business development models of 50+... Read More
Positioning a Consultancy, Business Development in Consulting, Consultancy's Profitability(Case Study) Replicate the Secret of This Highly Profitable Consultancy Most of the time, consulting leaders reach out to me because their firms are experiencing problems:... Read More
Positioning a Consultancy, Business Development in Consulting, Narrow Focus in ConsultingA Consultancy's Positioning Has the Single Biggest Impact on the Buying Decision This article was last updated on 18 October 2022. I often ask consultancies: "If someone asks your... Read More
Positioning a Consultancy, Business Development in ConsultingWith a Recession Looming, Consultancies Must Revisit Their Positioning Right Now A recession is looming. We see it all around us as well – both as consumers and businesses.... Read More
Positioning a Consultancy, Business Development in ConsultingPositioning in Consulting Is an Exercise in Irrelevance and Here’s Why The title of this article is inspired by David C. Baker, from his awesome book ‘The business of... Read More
Positioning a Consultancy, Business Development in Consulting14 Symptoms of a Poorly Positioned Consultancy Earlier this year, I gave a workshop to a mid-sized consulting firm. One of the sessions was about... Read More