The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
On the 13th of October, 2021, I hosted the sixth webinar in my series titled Symptoms of Poor Positioning as a Consultant and What You Can Do about It.
This topic is crucial to my work with consultants. I see every single day how hard-working, incredibly knowledgable and experienced consultants struggle to recruit new clients in a systematic way or attracting clients they have to make compromises for. So many of these instances boil down to their positioning on the market.
You see, positioning is not just a feel-good concept. It's what defines the parameters of your work, what determines the kind of audience that finds your messaging appealing. It's the foundation of your consulting business. That's why, in this webinar, I run the attendees through various mistakes I see consultants make with their positioning as well as some practical tips to address those issues.
If you didn't have a chance to attend the webinar, I've put together the resources that you can still benefit from:
1. Access to slides and the recording
2. Here's a short summary of what I talked about
Sales success in consulting is a side-effect of doing these things extremely well...
5. My newsletter I talked about
And if you haven't done already, subscribe for the next free webinar. Learn from what I learned in the past decade. See you soon in the webinar!
Hello, I’m Luk Smeyers and I’m guiding consultants through the journey of growing their business by helping them transform into visible authorities. I have been in consulting businesses for almost 20 years, in very different roles: as European CHRO in a global consultancy, as a startup founder in an analytics consultancy, and as a leader in a 'Big 4' consultancy, post-acquisition of the startup. I had the privilege of achieving global visibility as a consultant and I never had to sell, persuade, or negotiate as a result. I have now bundled all those experiences, expertise, know-how, research, reading, successes, struggles, and failures from managing and growing that visibility in the past years.
The Visible Authority is a brand of:
Luk Smeyers BVBA
Offices in Leuven (BE) and Munich (DE)