Why Most Consultancies Should Segment by Issue First and Industry Second
Clients don't experience themselves as “in an industry.” They experience “having a problem.”
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How to Test a Consulting Value Proposition With Three Simple Questions
Many consulting firms think they already have a clear proposition.
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The Impact of a Clear Consulting Proposition on Service Design
Refining a consultancy's proposition doesn't just clarify its promise. This foundational change...
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What "Outcome-Selling" Really Means for Consulting Firms
If you're a regular reader of our articles (or anything we publish), you'll have read us write this...
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The Old Consulting Model Is Out. Welcome to the Outcome Economy.
We work with consultancies every day, examining their business models, business development...
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How to Structure Multiple Value Propositions Without Losing Your Firm’s Identity
For leaders of multi-service consultancies, one challenge crops up time and again: how do you...
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Consulting Growth Is Stalling – How Can You Respond?
"2024 wasn’t a great year for consulting." That’s the bottom line from the latest Consulting Market...
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