A Summary Of My Content - July-September 2020

Summer is over and, even though we still enjoy the warmth of sun rays in the afternoon, the air is getting crispier by the day. So, as you sit on your balcony, sipping on a cup of coffee, why not catch up on some reading.

Here's the summary of my content between July and September 2020 (simply click on the title to read the full blog post):

1. 'The Authority', my brand new bi-weekly newsletter

Check out the past editions of my recently launched bi-weekly 'Think Piece' newsletter for consultants - The Authority.

'The Authority' helps consultants grow their pipeline by sharing intriguing educational stories. It’s my ultimate aspiration to create a bubble of calmness with this bi-weekly ‘think piece’, a place of stillness in the face of everyday stress. A chance to reflect on what really matters in your consulting work.

In each newsletter I address the following:

  • A question I receive from the consultants and my answer
  • Consulting-related quotes to inspire those on the journey of the visible authority
  • A summary of my content
  • A book recommendation
  • A fact or a statistic that highlights the importance of thought leadership
  • A sneak peek behind the curtains of my business, be it a tool I use for social media management or how I measure the results of my content strategy
  • Information about the coaching programs and other services I offer

Read here 'The Authority', edition #3 from 08-07-2020

The big question I address is: "Luk, you teach 'narrow focus' and/or specialization as a consultant. But that would mean more income risk for me (covering fewer expertise domains). How to go about it?"

Read here 'The Authority', edition #4 from 22-07-2020

The big question I address is: "What would be the ideal status as a visible authority I could strive for? I mean the kind of 'success measures' of visible authority."

Read here 'The Authority', edition #5 from 05-08-2020

The big question I address is: "Do I need to be on all the social media platforms as a consultant? How to go about social media as a consultant?"

Read here 'The Authority', edition #6 from 02-09-2020

The big question I address is: "What mistakes do you see consultants making?"

Read here 'The Authority', edition #7 from 16-09-2020

The big question I address is: "How can I best explain (or 'promote') my consulting expertise to my prospects or market?"

Read here 'The Authority', edition #8 from 30-09-2020

The big question I address is: "How can I save time as a consultant to re-invest in building my visibility?"

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2. The Visible Authority Blog

#1. Want To Be a Furiously Successful Consultant? Put All Your Eggs in One Basket.

In this article I address the issue that I see the consultants struggle with daily - spending their time creating wide expertise instead of deep expertise. I argue against the conventional wisdom of "don't put all your eggs in one basket" and recommend that the consultants narrow their focus. It’s the only way you’ll get the truly enormous results that will make you top of mind with your prospects.

Thriving consultants — men and women like you and I and from every walk of life — got successful in their narrow, higher-risk fields because they put all their eggs in one basket. Playing it safe is a losing battle in our hyper-connected Google world. Generalist consultants will always struggle to explain why a prospect should hire them.

#2. Get Through The Boredom Of Repetition To Grow Your Consulting

There are so many consultants in the world that are so much more talented than you. They’re sexier. Smarter. Richer. More creative. More likeable, more charming, better-connected, and better-looking. But there is one, singular thing you can do better than them: You can outwork them.

In this article I discuss the fact that most consultants operate from a fear-based mindset, taking almost any work that pays and “keeping their options open” so they don’t miss potential income. However, there are big riches in the niches. And anything worth learning is going to suck. Whatever skill you want to master comes at a price and depends on your commitment to repetition.

#3. If You Could Read Only A Few Books In 2020, Read These

This article is regularly updated with new recommendation inclusions. I've added a number of books, including:

  • Limitless by Jim Kwik about flipping your mindset to identify what you want in every aspect of your life, so you can move from negative thinking to positive possibilities; igniting your motivation – the key to opening up mental capacity, and; mastering the method - training yourself to learn at an accelerated pace.
  • Oversubscribed: How to Get People Lining Up to Do Business With You by Daniel Priestly - a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
  • Reinvent Yourself by James Altucher that teaches readers how to find their own way through the chaos of change and onto the path of new opportunity and success.

Recommended: becoming a better consultant? Subscribe here to receive all my learnings! 

3. My Linkedin Articles

#1. Top 10 Articles to Read for Consultants - July 2020

Every month, I continue to summarize some of my most favorite articles that I strongly recommend the consultants read. I make it a point to read as much as possible, but, mindful of the fact that very few consultants can find the time to do so on a regular basis, I select relevant articles that deliver excellent advice and present them on a monthly basis. 

This edition features articles in the following categories:

  • Building trust through content and thought leadership
  • Growing visibility as a consultant through social media
  • Freeing up 15-20% of your consulting time to prioritize growth

#2. Top 10 Articles to Read for Consultants - August 2020

In the August edition of the monthly compilation, I feature articles by such thought leaders as Andrew Holliday, Josh Spector, John Tyreman, and others. The articles are organized in the following categories:

  • Narrow focus as a consultant
  • Growing your consulting business
  • Building trust through content and thought leadership
  • Growing visibility as a consultant through social media

#3. Top 10 Articles to Read for Consultants - September 2020

Last but not least is the September edition of the Top 10 articles. Posts by Philip Morgan, Ann Gynn, Biron Clark, and others are featured in this roundup. The themes of the articles are:

  • Growing your consulting business
  • Building trust through content and thought leadership
  • Growing visibility as a consultant through social media
  • Freeing up 15-20% of your consulting time to prioritize growth

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4. My Linkedin Posts

#1: Do you know the biggest blunder that consultants can make?

#2: How good is your public profile as a consultant?

#3. Do you fear saying NO as a consultant?

#4. Your consultant profile is your ultimate pitch!

#5. Consultants, unlock the teacher in you!

#6. Generalist consultants will always struggle to explain why a prospect should hire them.

#7. Your (focused) competitor is only 1 click away!

#8. Do you present evidence of how you add value as a consultant?

5. Previous Content Summaries

If you'd like to catch up on my content from the beginning of the year:

Summary #1: January till March 2020

Summary #2: April till June 2020

Interested in receiving all my learnings to become a better consultant? No spam, no BS. Pure teaching! Subscribe to my newsletter.

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Enjoy the reading! 

Luk Smeyers

Hello, I’m Luk Smeyers and I’m guiding consultants through the journey of growing their business by helping them transform into visible authorities.  I have been in consulting businesses for almost 20 years, in very different roles: as European CHRO in a global consultancy, as a startup founder in an analytics consultancy, and as a leader in a 'Big 4' consultancy, post-acquisition of the startup. I had the privilege of achieving global visibility as a consultant and I never had to sell, persuade, or negotiate as a result. I have now bundled all those experiences, expertise, know-how, research, reading, successes, struggles, and failures from managing and growing that visibility in the past years. 

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