The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Summer is over and, even though we still enjoy the warmth of sun rays in the afternoon, the air is getting crispier by the day. So, as you sit on your balcony, sipping on a cup of coffee, why not catch up on some reading.
Here's the summary of my content between July and September 2020 (simply click on the title to read the full blog post):
Check out the past editions of my recently launched bi-weekly 'Think Piece' newsletter for consultants - The Authority.
'The Authority' helps consultants grow their pipeline by sharing intriguing educational stories. It’s my ultimate aspiration to create a bubble of calmness with this bi-weekly ‘think piece’, a place of stillness in the face of everyday stress. A chance to reflect on what really matters in your consulting work.
In each newsletter I address the following:
The big question I address is: "Luk, you teach 'narrow focus' and/or specialization as a consultant. But that would mean more income risk for me (covering fewer expertise domains). How to go about it?"
The big question I address is: "What would be the ideal status as a visible authority I could strive for? I mean the kind of 'success measures' of visible authority."
The big question I address is: "Do I need to be on all the social media platforms as a consultant? How to go about social media as a consultant?"
The big question I address is: "What mistakes do you see consultants making?"
The big question I address is: "How can I best explain (or 'promote') my consulting expertise to my prospects or market?"
The big question I address is: "How can I save time as a consultant to re-invest in building my visibility?"
In this article I address the issue that I see the consultants struggle with daily - spending their time creating wide expertise instead of deep expertise. I argue against the conventional wisdom of "don't put all your eggs in one basket" and recommend that the consultants narrow their focus. It’s the only way you’ll get the truly enormous results that will make you top of mind with your prospects.
Thriving consultants — men and women like you and I and from every walk of life — got successful in their narrow, higher-risk fields because they put all their eggs in one basket. Playing it safe is a losing battle in our hyper-connected Google world. Generalist consultants will always struggle to explain why a prospect should hire them.
There are so many consultants in the world that are so much more talented than you. They’re sexier. Smarter. Richer. More creative. More likeable, more charming, better-connected, and better-looking. But there is one, singular thing you can do better than them: You can outwork them.
In this article I discuss the fact that most consultants operate from a fear-based mindset, taking almost any work that pays and “keeping their options open” so they don’t miss potential income. However, there are big riches in the niches. And anything worth learning is going to suck. Whatever skill you want to master comes at a price and depends on your commitment to repetition.
This article is regularly updated with new recommendation inclusions. I've added a number of books, including:
Every month, I continue to summarize some of my most favorite articles that I strongly recommend the consultants read. I make it a point to read as much as possible, but, mindful of the fact that very few consultants can find the time to do so on a regular basis, I select relevant articles that deliver excellent advice and present them on a monthly basis.
This edition features articles in the following categories:
In the August edition of the monthly compilation, I feature articles by such thought leaders as Andrew Holliday, Josh Spector, John Tyreman, and others. The articles are organized in the following categories:
Last but not least is the September edition of the Top 10 articles. Posts by Philip Morgan, Ann Gynn, Biron Clark, and others are featured in this roundup. The themes of the articles are:
If you'd like to catch up on my content from the beginning of the year:
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Enjoy the reading!
Hello, I’m Luk Smeyers and I’m guiding consultants through the journey of growing their business by helping them transform into visible authorities. I have been in consulting businesses for almost 20 years, in very different roles: as European CHRO in a global consultancy, as a startup founder in an analytics consultancy, and as a leader in a 'Big 4' consultancy, post-acquisition of the startup. I had the privilege of achieving global visibility as a consultant and I never had to sell, persuade, or negotiate as a result. I have now bundled all those experiences, expertise, know-how, research, reading, successes, struggles, and failures from managing and growing that visibility in the past years.
The Visible Authority is a brand of:
Luk Smeyers BVBA
Offices in Leuven (BE) and Munich (DE)